If you find it hard to split your product range into 6 top level categories, without creating artificial, non obvious categories, then imagine the confusion your visitors will have trying to work out where to find what they want. Further you need to avoid deep nested categories …
CRMC (Customer Relationship Management Conference) is being held May 29 to 31 at the Chicago Hyatt Regency. This annual event offers a unique agenda for retailers, Devon Wylie, CEO of CRMC told CRM Buyer. "It's specifically focused on case studies from topnotch multinational re …
Reading good books is like talking with some of the greatest thinkers of our time, and centuries past. Reading is particularly important for entrepreneurs. Many authors have spent a lifetime gaining a wealth of knowledge, and learning the lessons in their books the hard way so …
Mobile is more secure By Consult Hyperion posted 11/05/2012 at 10:19. Write a comment [Dave Birch] The mobile wallet is much in the news at the moment and, since I've been to three different meetings about mobile wallets in the last three days, much in my mind as well. I don' …
Marketers Use Growing Number of Tools to Spur Website Engagement MAY 11, 2012 Creation of original content demonstrates value of owned media Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of …
What’s holding back ecommerce in EMs? Two answers normally crop up: a lack of reliable internet connections and a lack of credit and debit cards. Well, perhaps not the second one so much. According to payment processing business Worldpay, alternative payments – ie …
Social media deployment within companies may be expanding quickly, but it's taking the law some time to catch up. Over the last few weeks, two cases have highlighted the complexity of Facebook “likes” and sent contradictory, somewhat unsettling messages to corporate …
Great article on what your users may see as growing pains when using Facebook for marketing.
Online skill and task marketplaces are springing up like weeds in the tech startup community, but U.K.-based startup Teddle sees an opportunity to provide something different, by not only connecting people with service providers when they need them, but by fostering a relations …
Social media provides a platform for businesses to connect to customers and clients. Most marketers exclusively use the big social media platforms (Facebook, Twitter and LinkedIn) for their social media marketing strategies. This detrimental strategy ignores lesser-known but ri …